The main appeal of the sandwich chain is that people can make their own custom sandwiches. Yet the seemingly limitless combinations slowed down the speed of the lines at its restaurants.
Subway’s new menu is aimed at streamlining those choices. Beginning Tuesday, customers will be greeted with a refreshed menu board in its roughly 21,000 US restaurants featuring 12 sandwiches in what it’s calling the “Subway Series” menu.
The new, more neatly organized menu is divided in to four categories (Cheesesteaks, Italianos, Chicken and Clubs) consisting of three sandwiches each. All 12 sandwiches are new to the menu, with some essentially replacing previous versions with new names and slight tweaks. For example, the Meatball Marinara sandwich is now called The Boss with newly added melted mozzarella cheese.
Subway says people can order the sandwiches by their new names or by their assigned numbers. And the sandwiches can be made with bread, wrap or have its topping placed on a bed of lettuce. Customers, of course, can still choose custom options if they prefer.
“Complementary flavors and an expertly crafted balance of proteins, cheese, sauces and fresh vegetables are designed to maximize taste and crave,” the chain said in a press release, adding that the changes allow customers “to explore new options beyond their beloved build-your-own customization.”
Subway is a privately held company and does not publicly disclose sales figures.